Consumers are now the leading force in marketing and business. Our choices and opinions make or break brands, so how do you know what consumers want? In this article, we’ll take a look at how to use consumer insights to make sure that your digital marketing strategy is on point!
Customer surveys are a good way to measure customer sentiment about your products, services and overall brand. Surveys can also be used to gain insights into the words that customers would use to describe your company. Survey questions should be designed with an understanding of the needs of the target audience and be as specific as possible.